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🌐 English · Free Offer Letter - Sales / Field (with incentives) template

Sales Offer Letter Format with Incentives (Field Staff)

Fixed pay + variable incentive plan, territory, targets, travel and mobile allowances for sales roles.

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Offer Letter - Sales / Field (with incentives) - sample

Your company name
Plot no., area, city, state - PIN


Date: 13/11/2026

PRIVATE & CONFIDENTIAL

Mr. Priya Verma
House no., street, area, city, state - PIN

Subject: Offer of employment - Executive - Accounts (Sales)

Dear Priya Verma,

We are pleased to offer you the position of Executive - Accounts in the sales team of Your company name (the "Company"). Your role will be to grow the Company's business, build the distribution and retail network and look after the customers in Territory / districts. This letter sets out the terms of the offer.

1. Role

DesignationExecutive - AccountsGrade / bandE2
DepartmentFinance & AccountsReporting toManager - Accounts
LocationCity (Head Office)Date of joining13/11/2026

You will meet the distributors, wholesalers and retailers on a planned beat, take and fulfil orders, make sure that the Company's products are available and well displayed, report market and competitor information, and follow the Company's sales processes and reporting systems.

2. Fixed pay

Annual fixed CTC: ₹3,96,000 (Rupees Three Lakh Ninety-Six Thousand only).

3. Variable pay and allowances

Target₹18 lakh secondary sales per quarter
Incentive
  • Up to 15% of annual fixed pay, paid quarterly on achievement of 90% or more of target
  • 1.5x payout for achievement above 110%
Travel / DAAs per the company's field travel policy (₹3.50/km two-wheeler, DA ₹350/day outstation)
Mobile & data₹600 per month

1.  Targets are set quarterly by the Regional Sales Manager in consultation with you, on the basis of the territory potential and the previous year's sales.

2.  Incentive is paid only on sales for which the payment has been realised within the credit period of 30 days. Incentives are not part of CTC, are not payable if you are not in service or are under notice on the date of payment, and the incentive plan may be revised for each financial year with prior intimation.

3.  Field expenses are reimbursed on the basis of approved claims with bills, submitted within 7 days of the end of the month. Claims that are false or inflated will be treated as misconduct.

4. Other terms

1.  Probation and notice: probation of 6 months; notice period of 30 days on either side after confirmation.

2.  Working days: Monday to Saturday, 9:30 am to 6:00 pm. Market work on Sundays or holidays may be needed as per the beat plan, with a compensatory off.

3.  Vehicle and licence: A valid two-wheeler driving licence and a two-wheeler in good condition are required. You are responsible for following the traffic rules and for the safety of the Company's products and cash carried by you.

4.  Company property and cash: stock, samples, display material, devices and cash collections entrusted to you must be accounted for daily, deposited as per the Company's cash policy, and you will be responsible for any shortage or loss caused by your negligence or dishonesty.

5.  Territory and customers: the territory, beat plan and the customers assigned to you may be changed by the Company, and all customer relationships and data belong to the Company, not to you.

6.  Ethical selling: you will not offer or accept any bribe, undisclosed discount or gift, will not commit the Company to prices, credit or terms without approval, and will follow the Company's code of conduct and anti-bribery policy.

7.  Confidentiality and non-solicitation: you will keep the Company's price lists, schemes, distributor margins, customer data and plans confidential, and for 6 months after leaving you will not solicit the Company's distributors or employees.

8.  Verification: this offer is subject to the satisfactory verification of your documents, references and background, and to your being medically fit.

Documents to bring on your joining day

  • Relieving letter from previous employer

5. Acceptance

Please sign and return a copy of this letter by 13/11/2026 to confirm your acceptance, after which a detailed appointment letter will be issued. We look forward to a successful journey together.

For Your company name



Name of the signing authority
Manager - Human Resources

ACCEPTANCE
I, Priya Verma, have read and understood the terms of this letter and accept the above offer. I will join on 13/11/2026.

Signature: ____________________    Date: ____________    Place: ____________

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How to write a Offer Letter - Sales / Field (with incentives)

  1. Fill in the form: Company name, Company address, Reference no., Labour law for this letter, Title, Candidate's full name.
  2. Add your letterhead, logo, footer or watermark if you like.
  3. Download a print-ready PDF - or send it for e-signature.

FAQ

How are incentives shown in a sales offer letter?

Keep fixed CTC separate from variable pay. Mention that incentives follow the company's scheme, depend on targets and may be revised, rather than promising a fixed amount.

Should travel allowance be part of CTC?

It can be either. Many companies pay TA/DA as reimbursement against actuals under policy, outside CTC. State clearly which approach applies.

Is this Offer Letter - Sales / Field (with incentives) template free?

Yes. You can fill it in online and download it as a PDF for free, without installing anything.

Can I change the wording?

Yes. Every sentence of the document can be edited on the page before you download it.

Is this template available in other languages?

Yes - the same document is available in 2 languages. Use the language links on this page.

This is a general template, not legal advice. Check any requirements that apply in your country or organisation.

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